https://www.lauradenlinger.com/product daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47c86d8165f54918a3220b/5a47ccd2652deacfabb89bab/1514849764059/AE_web-04.png Product - My Brands https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47c86d8165f54918a3220b/5a47ccd241920273ab5f395e/1515095190271/AE_web-03.png Product - Merchandising https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47c86d8165f54918a3220b/5a47ccd153450a63fe3f246a/1514849748505/AE_web-02.png Product - Outputs https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47c86d8165f54918a3220b/5a47ccd0e4966b19e3e1294e/1515095176372/AE_web-01.png Product - Manage Products https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a245e4f71c10b3508df07a8/5a47c54141920273ab5e394d/1514653123127/iphonefunction.png Product - Design Finds Mobile App https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a245e4f71c10b3508df07a8/5a47c4fe24a694278ecd230c/1515010403963/account3.png Product - Account Settings https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a245e4f71c10b3508df07a8/5a245e5c9140b76b2c6dec01/1515010384159/search1.png Product - Industry Search https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a245e4f71c10b3508df07a8/5a245e4f0852297fcbdbcc79/1515010398579/library.png Product - Library https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a394e5524a69490bdc5c786/1513705073983/stemcenter.jpg Product - Stem Center landing page https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a394e8253450a1266b0659b/1513705121957/stemcenter.jpg Product - Papers of the Week section https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47cefc24a694278ece78f9/5a48094ce2c483236cd8f3f4/1515095088434/simple_process.png Product - Design Process https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47cefc24a694278ece78f9/5a47cf1524a694278ece7bee/1515095084693/pil_landing_-copy-1.png Product - My Research: Tablet https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47cefc24a694278ece78f9/5a47cefc0d92977993e8ea64/1515095071896/estimated-interest-principal-chart.gif Product - Bond Ladder Tool https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a47c180e4966b19e3dfadcf/1514652041388/Thumbnails-01.png Product https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a47c19fe4966b19e3dfb206/1514652068946/Thumbnails-02.png Product https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a47c1afc83025f844638890/1514652082173/Thumbnails-08.png Product https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a47c1e653450a63fe3db7e1/1514652138875/Thumbnails-07.png Product https://www.lauradenlinger.com/branding daily 1.0 2018-01-04 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a394c3a0d929720cde93a22/1513704589155/artsfirstweb.png Marketing/Branding - Event Branding A simple but iconic typographic logo was created as well as a four year color palette. Shown is the logo in teal, along with the website banner created for this event. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a394c0b71c10b490af241c1/1514581298765/artsfirstposter.png Marketing/Branding - Poster Design Concepts created for the event, to be placed around campus. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47d03241920273ab5faf40/5a47d3330d92977993e989c1/1515094946514/welcome-email-part-2.png Marketing/Branding - Email Marketing https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47d03241920273ab5faf40/5a47d0f453450a63fe3fb690/1515094979772/homepagelayout.png Marketing/Branding - Beta Marketing Site https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47d03241920273ab5faf40/5a47d08e652deacfabb92010/1515095005596/brochure_1.jpg Marketing/Branding - Doodle Home 1.0 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47d03241920273ab5faf40/5a47d03224a694278ecea281/1515094928007/bc-handout-final-design-13-copy.png Marketing/Branding - Rethink Sourcing Campaign https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47d506652deacfabb9c92d/5a47f3940852291b765e8bb8/1515094846187/ProductDesignProcess-01.png Marketing/Branding - Design Process https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47d506652deacfabb9c92d/5a47f33471c10bd7b316525c/1514664816206/SHIFT-2544_small.jpg Marketing/Branding - Sales Collateral https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47d506652deacfabb9c92d/5a47d9cd24a694278ed004bb/1515094872406/20170411+AE+RTL_Dan.001.jpeg Marketing/Branding - Presentations https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47d506652deacfabb9c92d/5a47d8f59140b7ea14e08960/1515094841110/AE+Style+Guide+2017-06.png Marketing/Branding - Brand Guideines https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47d506652deacfabb9c92d/5a47d6e3e4966b19e3e29f35/1515094868907/Furniture+Today+1-3+Page+Ad+June2017_0612-01.png Marketing/Branding - Print Ads https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a47d506652deacfabb9c92d/5a47d5060d92977993e9cb17/1515094884224/Screen+Shot+2017-02-06+at+11.51.01+AM.png Marketing/Branding - Culture https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39b0809140b71d4e671210/1513730209624/SHIFT+BRAND+GUIDE_logo.jpeg Marketing/Branding - Shift Logo Created to show movement and a visual "shift." https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39b0b324a69459bf2d5c78/1513730265806/SHIFT+BRAND+GUIDE_font.jpg Marketing/Branding - Shift Fonts A heavy weight sans serif font, Nimbus Sans, was chosen to could evoke a modern and tech-focused feeling in a bold way. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39b759419202030ee6d9a0/1513731941870/Sponsor+Sheets.jpg Marketing/Branding - Sponsorship Sheets Part of our role was to attract companies to sponsor the event. This is an example of the sponsorship sheet, used in the sales process. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a39b2d9e2c48359778f28aa/5a4a648c24a694278e0a024e/1514824925673/SHIFT-2767.jpg Marketing/Branding https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a39b2d9e2c48359778f28aa/5a4a648aec212ddd080224e9/1514824905884/SHIFT-2506.jpg Marketing/Branding https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a39b2d9e2c48359778f28aa/5a4a648ac83025f844a1082c/1514824899149/SHIFT-2496.jpg Marketing/Branding https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a39b2d9e2c48359778f28aa/5a4a6489ec212ddd080224e0/1514824896040/SHIFT-2490.jpg Marketing/Branding https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a39b2d9e2c48359778f28aa/5a4a648753450a63fe7acec9/1514824844295/SHIFT-2489.jpg Marketing/Branding https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a39b2d9e2c48359778f28aa/5a4a6484f9619ae3bb7a1235/1514824889369/SHIFT_MC-3886.jpg Marketing/Branding https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a39b2d9e2c48359778f28aa/5a4a6482e2c483236c0c1dc0/1514824882066/SHIFT_DRE-4204_.jpg Marketing/Branding https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a39b2d9e2c48359778f28aa/5a4a647f0852291b7694a2a9/1514824862212/Main+Room_1_Door+Logo.jpg Marketing/Branding https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/5a39b2d9e2c48359778f28aa/5a4a647f24a694278e0a00e0/1514824854593/Elevator+mockup.jpg Marketing/Branding https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39b688085229908fbe30dc/1513731747397/Invitation_email_V2-13.jpg Marketing/Branding - Invite Email To the left is an email highlighting some of the event's activities to encourage members of the industry to sign up. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39b0f4419202030ee5ed8f/1513730351654/SHIFT+BRAND+GUIDE__color.jpg Marketing/Branding - Shift Colors A variety of greens and blues were used as the main color palette. These colors created a cohesive look throughout the event and collateral. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39b6dfe4966b2811df3ce7/1513731844900/SHIFT-2524.jpg Marketing/Branding - Event Collateral Badges and event booklets were designed to keep a cohesive look and educate the attendees on what was to come. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a394dd571c10b490af29afe/1513704978697/fittagad1.png Marketing/Branding - Concept Art This visualization shows an output that the apparel company could use to highlight their new fit system. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a394dbe0d929720cde9873f/1513704978693/fittag1.png Marketing/Branding - Fit system The scale ranges from fitted to relaxed. A system of dots in a line format was chosen to show fitted (one dot) to relaxed (four dots). Written cues were also used to reinforce the visual message, as well as a color coding system. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a46b32de2c483236cb526a1/1514582835060/findlay_posterwayfinding.png Marketing/Branding - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3954ec24a694c69f1f7783/1513707576427/freshfair.png Marketing/Branding https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a47c0b1e4966b19e3df8fda/1514651828073/Thumbnails-01.png Marketing/Branding https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a47c0d741920273ab5da89b/1514651868402/Thumbnails-02.png Marketing/Branding https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a47c2cf0852291b7657c594/1514652371767/Thumbnails-06.png Marketing/Branding https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a47c36dc83025f84463c0ba/1514652528474/Thumbnails-03.png Marketing/Branding https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a47c3870d92977993e7661d/1514652554441/Thumbnails-04.png Marketing/Branding https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a47c3a541920273ab5e0598/1514652589748/Thumbnails-05.png Marketing/Branding https://www.lauradenlinger.com/about daily 0.75 2018-01-19 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4ab2c7ec212ddd080d5506/1514844887527/LauraHeadshot.jpg About - Say hello! Laura Denlinger is a Detroit-based creative director, designer and brand strategist. laura.m.denlinger@gmail.com (989) 430-7857 resume & references https://www.lauradenlinger.com/doodle-home-beta-library-feature daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a2457c39140b76b2c6cd6ff/1514489771116/insidelibrary.png Doodle Home Beta: Library Feature - Folder Page This is the view inside a designer’s folder. Products are easily rearranged, and tearsheets can be printed for the whole folder. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a45476524a6947725091582/1514489706364/library.png Doodle Home Beta: Library Feature - Library main page This page shows folders of products that can be easily rearranged and color coded to the designers liking. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a2457e1419202b1df22b5db/1514489777769/addnew.png Doodle Home Beta: Library Feature - Add a new product Easily add products from elsewhere on the web into your folder with all the details you want to track. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a2457a1c830253042a98ba1/1514489763596/newfolder.png Doodle Home Beta: Library Feature - Add a new folder Easily create a new folder and choose which color you want to represent your ideas. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a2457faf9619ac01b084822/1514489786851/productdetail.png Doodle Home Beta: Library Feature - Product detail view Edit details, move to another folder or easily create a tearsheet for your next client meeting. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a2458dde2c483bcf3d7d715/1513701476186/library.png Doodle Home Beta: Library Feature https://www.lauradenlinger.com/doodle-homesearch daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3940bbe2c48325eff872d8/1513701643626/addnew.png Doodle Home: Search Narrow search results by manufacturer and category. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3940ae53450acbbccbb763/1513701643624/search3.png Doodle Home: Search View search results. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3940990d9297dcdc2055bc/1513701643621/search2.png Doodle Home: Search Search directly from the logged-in dashboard page. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3940640d9297dcdc204b64/1512331488669/library.png Doodle Home: Search https://www.lauradenlinger.com/doodle-home-account-settings daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3941730d9297dcdc207da5/1514490229659/search3.png Doodle Home: Account Settings - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3941998165f5a5660523ba/1514490247155/account5.png Doodle Home: Account Settings https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a394167f9619a0d7955af7a/1514490218225/search2.png Doodle Home: Account Settings - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3941829140b71fe493b037/1514490236783/addnew.png Doodle Home: Account Settings - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39410be4966b34d3c125a8/1512331488669/library.png Doodle Home: Account Settings https://www.lauradenlinger.com/copy-of-doodle-home-email daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a394b02e4966b7b63de2004/1514579718258/welcome-email-part-2.png Doodle Home Beta: Email Marketing - Design Finds Email The email to the right was created to announce the launch of our Design Finds app. The email showcases another use of Doodle Home's updated branding. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a394b148165f5ed64f6ffcf/1513704215987/welcomeemail_launch.png Doodle Home Beta: Email Marketing - Welcome email To the left is the initial email that a new customer would receive. The tone is meant to be light and evoke excitement with our beta customers. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3941ed71c10b052b22812d/1512331488669/library.png Doodle Home Beta: Email Marketing https://www.lauradenlinger.com/doodle-home-design-finds-mobile-app daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a47f94424a694278ed46c44/1514666349915/topphone.png Doodle Home: Design Finds Mobile App https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39436de2c48325eff9044e/1513702512812/walkthrough.png Doodle Home: Design Finds Mobile App These screens show the designed "walkthrough" of the app that would appear the first time a user downloaded it. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3943b424a6945d30e788e0/1513702519617/iphonefunction.png Doodle Home: Design Finds Mobile App These screens show the functionality of the app. By being able to take a photo and enter it into their project management system seamlessly, it simplified the workflow of the on-the-go interior designer. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39430ec830258f3bb215b3/1513701476186/library.png Doodle Home: Design Finds Mobile App https://www.lauradenlinger.com/doodle-home-1 daily 0.75 2018-01-04 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3945a7ec212d2ccd583896/1513703081049/doodleconnect.jpg Doodle Home 1.0: Marketing - Doodle Connected For this campaign, Doodle Home partnered with showrooms in our local design center to showcase our desire to work with the existing structure of Interior Design in Detroit. We found that some showrooms actually had to do duplicate work because designers were afraid to tell them that they were working with Doodle Home. This program highlighted the acceptance of the showrooms for designers to work with Doodle Home and encouraged communication between the three entities. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39458a4192023c7edad0dd/1513703081044/brochure_2.jpg Doodle Home 1.0: Marketing - Sales Collateral This piece would serve as the main explanatory piece given to designers at events or conferences. The piece highlights the three main benefits of Doodle Home: The Designer’s Assistant Service, Virtual Showroom, and Design Directory. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3945e04192023c7edae560/1513703081047/eventbrochure_1.png Doodle Home 1.0: Marketing The template to the right highlights the front and back of the collateral described above. I worked as the main point of contact with a printer to prepare and produce these pieces. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3946369140b7652082d63a/1513703081051/art-harrisoninvites_final-1.png Doodle Home 1.0: Marketing - Event Invitation This piece was created as a collaboration with Manufacturer, Art | Harrison. The design was based on the architectural quality of their furniture design in unison with Doodle Home's branding. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3944fe4192023c7edaa8e2/1513701476186/library.png Doodle Home 1.0: Marketing https://www.lauradenlinger.com/doodle-home-beta-marketing daily 0.75 2018-01-04 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a394753085229cf1c6351ae/1514495103997/bc-handout-final-design-13-copy.png Doodle Home Beta: Marketing - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39473e24a69490bdc458b0/1514495080385/sourcing_2.jpg Doodle Home Beta: Marketing - Re-think Sourcing Collateral This collateral was one of the initial designs created for Doodle Home's new branding. Updated colors and a flat style was used to evoke more of a design sensibility and tech start-up feel. I wanted the updated brand to appeal to our target market: millennial interior designers. Below showcases a few color options we created with our new scheme. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3946a953450a1266aec76a/1513701476186/library.png Doodle Home Beta: Marketing https://www.lauradenlinger.com/doodle-home-beta-marketing-em daily 0.75 2018-01-02 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a394a230d929720cde8d2e4/1514489322069/registration.png Doodle Home Beta: Marketing Site - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a394a230d929720cde8d2e2/1514489306420/homepagelayout1.png Doodle Home Beta: Marketing Site - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a394a230d929720cde8d2de/1512331488669/library.png Doodle Home Beta: Marketing Site https://www.lauradenlinger.com/fidelity-investments-bond-ladder daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3950b441920282e3c56196/1513705712985/corp-results.gif Fidelity Investments: Bond Ladder Tool Though content heavy, this view allows investors to view all the necessary information needed to make buying decisions. Users are able to change results on the "refine your search" section to the left. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39501c24a69490bdc63bd9/1513705712982/estimated-interest-principal-chart.gif Fidelity Investments: Bond Ladder Tool A visualization of the results helps users understand the information coming back to them. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3950a1e4966bbc770377e3/1513705712980/landing-page_dropdown.gif Fidelity Investments: Bond Ladder Tool Through many iterations and a large amount of user testing, we found that a system of educational drop-downs had the best accuracy and was, overall, a much simpler system than the previous. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a395046652deab0c89c831c/1513705712978/landing-page_taxable.gif Fidelity Investments: Bond Ladder Tool The initial tool page has a set of questions that the user must fill out to get the best search results. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a394f99ec212d7d3b688875/1513701476186/library.png Fidelity Investments: Bond Ladder Tool https://www.lauradenlinger.com/fidelity-investments-research daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39519c9140b79b73783039/1513705961323/pil_landing_-copy-1.png Fidelity Investments: My Research - My Stocks view This section shows a set of stocks that an investor might be watching. They can easily toggle to get to the important information they need. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3951aaec212d7d3b690d9e/1514582482619/pil_mobilelanding_-2.png Fidelity Investments: My Research - My Sources view This sections gives a quick view to the resources an investor uses to make buying and selling decisions. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3951c1e4966bbc7703c127/1513705961327/pil_mobilelanding_-3-copy-5.png Fidelity Investments: My Research - Chart view This section simply allows a different view into stocks an investor is watching. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3950f041920282e3c57217/1513701476186/library.png Fidelity Investments: My Research https://www.lauradenlinger.com/fidelity-investments-design-process daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3952caf9619a9f9266c391/1513706194261/simple_process.png Fidelity Investments: Design Process - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3951e9e4966bbc7703ca8c/1513701476186/library.png Fidelity Investments: Design Process https://www.lauradenlinger.com/amber-ads daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a6fda53450a63fe7c347e/1514827799130/Furniture+Today+1-3+Page+Ad+June2017_0612-01.png Amber Engine: Print Ads - Print magazine ad full page ad in Retailer NOW magazine https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a703d53450a63fe7c43e3/1514827975581/addnew.png Amber Engine: Print Ads - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a706c71c10bd7b34e0789/1514827906028/20170202_RetailerNowDigital-08-01.png Amber Engine: Print Ads - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a702724a694278e0b71b7/1514827820322/insidelibrary.png Amber Engine: Print Ads - Print magazine ad full page ad in Furniture Today magazine https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39568053450a58a495cc93/1513701476186/library.png Amber Engine: Print Ads https://www.lauradenlinger.com/amber-engine-branding daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a689553450a63fe7b47f0/1514825880932/addnew.png Amber Engine: Branding - Icons An outlined style for our icons was created to create visual interest and help us stand out against our competitors. These are some of the variations created for our product. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a68660d9297799324c83e/1514855858199/AE+Style+Guide+2017-05.png Amber Engine: Branding - Logo Colors and logo created for the Amber Engine brand. The circle icon was created to represent movement in the industry as well as give a nod to Detroit, the Motor City. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a68a153450a63fe7b4949/1514825891802/productdetail.png Amber Engine: Branding - Font Soleil was selected as our font, typically using a bolder weight. This choice was a visual differentiator for us where we marketed our brand. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a6884f9619ae3bb7a8962/1514825863616/insidelibrary.png Amber Engine: Branding - Colors I wanted to create a vibrant and colorful brand to highlight the fact that we're an advanced company working to help move the industry forward. This allowed us to stand out amongst other technology in the industry. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3956df652deab0c89decf9/1513701476186/library.png Amber Engine: Branding https://www.lauradenlinger.com/amber-engine-sales-collateral daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a6c59652deacfabf55849/1514826853715/RTL_SellSheet_June2017_Front.jpg Amber Engine: Sales Collateral https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a69d3e4966b19e31d8f58/1514826212691/16_AMB_08_BrandCollateral_FINAL-01.png Amber Engine: Sales Collateral - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a6c81e2c483236c0d1454/1514826887732/ Amber Engine: Sales Collateral https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a6d350d929779932561f5/1514827085442/ Amber Engine: Sales Collateral https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a6c7124a694278e0af5b3/1514826872596/MFR_SellSheet_June2017_Front.jpg Amber Engine: Sales Collateral https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a6a4d0d92977993250404/1514826323411/MFR_REP+Sales+Collateral_-01.png Amber Engine: Sales Collateral - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a6bc10852291b769580c0/1514826709909/VIP+-+outlines-01.png Amber Engine: Sales Collateral https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a69f2ec212ddd0802c863/1514826234694/16_AMB_08_BrandCollateral_FINAL_2-01.png Amber Engine: Sales Collateral - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a6a36c83025f844a1b47d/1514826304730/MFR_REP+Sales+Collateral_Front-03.png Amber Engine: Sales Collateral - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a6adbe2c483236c0ce174/1514826471707/MFR_REP+Sales+Collateral_Front-01.png Amber Engine: Sales Collateral https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a6afbec212ddd0802ecb0/1514826501107/Process+Map_v2-01.png Amber Engine: Sales Collateral https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a6d1b53450a63fe7bd8f0/1514827046269/ Amber Engine: Sales Collateral https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a6d61652deacfabf5790c/1514827110041/ Amber Engine: Sales Collateral https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a6be1e2c483236c0d00e2/1514826734273/VIP+-+outlines-02.png Amber Engine: Sales Collateral https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3956f2c830251dbb81e9ca/1513701476186/library.png Amber Engine: Sales Collateral https://www.lauradenlinger.com/amber-engine-presentation daily 0.75 2018-01-02 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a71fcc83025f844a2bb3f/1514857518229/20170411+AE+RTL_Dan.001.jpeg Amber Engine: Presentation - Title page https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a728d8165f54918e10dc5/1514857539767/ Amber Engine: Presentation - Product highlight https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a7a5f652deacfabf7319b/1514857545341/20170411+AE+RTL_Dan.016.jpeg Amber Engine: Presentation - Ending slide https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a7abfe2c483236c0efe11/1514857523912/20170411+AE+Retailer+Presentation.010.jpeg Amber Engine: Presentation - Mission slide https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a72640d929779932615a2/1514857534765/20170411+AE+RTL_Dan.008.jpeg Amber Engine: Presentation - Benefit slide https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a7a8e652deacfabf7384e/1514857529636/20170411+AE+Retailer+Presentation.007.jpeg Amber Engine: Presentation - Problem slide https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a395708f9619a9f926794c1/1513701476186/library.png Amber Engine: Presentation https://www.lauradenlinger.com/amber-engine-email-marketing daily 0.75 2017-12-20 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a395732f9619a9f92679c85/1513701476192/insidelibrary.png Amber Engine: Email Marketing - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a395732f9619a9f92679c89/1513701476196/productdetail.png Amber Engine: Email Marketing - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a395732f9619a9f92679c83/1513701476190/newfolder.png Amber Engine: Email Marketing - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a395732f9619a9f92679c87/1513701476194/addnew.png Amber Engine: Email Marketing - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a395732f9619a9f92679c7e/1513701476186/library.png Amber Engine: Email Marketing https://www.lauradenlinger.com/amber-engine-culture daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a7d8053450a63fe7e0b6a/1514831242174/welcome+team+member-03.png Amber Engine: Culture - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a7d53ec212ddd08055874/1514831502502/HAT-01.png Amber Engine: Culture - Apparel For team events, like a baseball game, we created company apparel. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a7d399140b7ea141dc0e6/1514831169843/LAFAYETTE+CONEY_no+bleed-01.png Amber Engine: Culture https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a7d1ae4966b19e3202077/1514831151516/AMERICAN+CONEY_no+bleeds-01.png Amber Engine: Culture - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a7f8124a694278e0d7e12/1514831753804/Screen+Shot+2017-02-06+at+11.51.01+AM.png Amber Engine: Culture https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39b836ec212dfab2e34f12/1513732162508/ABE+TVscreens-02.jpg Amber Engine: Culture - Abe Day On Abe Lincoln's birthday, we celebrated Abe Day and surprised the team with Abe cookies, posters, and a variety of core value activities. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a7f0cec212ddd0805918b/1514831663836/IMG_1204.JPG Amber Engine: Culture https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a395743c830251dbb81f7f0/1513701476186/library.png Amber Engine: Culture https://www.lauradenlinger.com/amber-engine-design-process daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a68fa41920273ab9b6b46/1514825989066/ProductDesignProcess-01.png Amber Engine: Design Process - test test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a692ff9619ae3bb7a9e57/1514826108071/IMG_1203.JPG Amber Engine: Design Process https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39575cec212d7d3b6a3091/1513701476186/library.png Amber Engine: Design Process https://www.lauradenlinger.com/amber-engine-exports daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4aafcce2c483236c16ea0a/1514844149539/Screen+Shot+2018-01-01+at+4.55.50+PM.png Amber Engine: Exports - Brainstorm meeting https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a397dcd9140b7863dc3468d/1513717508985/20170411+AE+Retailer+Presentation.031.jpeg Amber Engine: Exports - Exports to meet your needs An example of an Excel export needed to sell on certain e-tailer sites. The Amber Engine tool takes the retailer's digital data and creates the Excel sheet for them, reducing manual data entry time and errors. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a397da38165f52ed3ab45e6/1513717508982/20170411+AE+Retailer+Presentation.030.jpeg Amber Engine: Exports - Outputs To the left shows the products that are within an output called "Marketplace." A user can have multiple channels within an output based on how they sell. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a395818e2c483c581ca1760/1513701476186/library.png Amber Engine: Exports https://www.lauradenlinger.com/amber-engine-channel-manager daily 0.75 2017-12-19 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a397acb24a69474befe5c3e/1513716461179/20170411+AE+Manufacturer+Presentation.015.jpeg Amber Engine: Channel Manager - All your data in one place test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a397c0f0d9297165bf2de0f/1513716790254/20170411+AE+Manufacturer+Presentation.023.jpeg Amber Engine: Channel Manager - Manage products per retailer https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a397c6a4192026b1303b634/1513716883623/20170411+AE+Manufacturer+Presentation.025.jpeg Amber Engine: Channel Manager - Retail-specific editing https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a397c4253450a4b93cd31dc/1513716824411/20170411+AE+Manufacturer+Presentation.024.jpeg Amber Engine: Channel Manager - Control price per retailer https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a397bd2c830250ee711a29a/1513716724505/20170411+AE+Manufacturer+Presentation.022.jpeg Amber Engine: Channel Manager - Add or approve a retailer https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a397b03085229af2cf7ffcb/1513716527898/20170411+AE+Manufacturer+Presentation.016.jpeg Amber Engine: Channel Manager - Manage categories and attributes test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a397b4c71c10b3ab7469cde/1513716586594/20170411+AE+Manufacturer+Presentation.019.jpeg Amber Engine: Channel Manager - Create your kit test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a397a6ec83025c8bcf0b3ee/1513716369381/20170411+AE+Manufacturer+Presentation.015.jpeg Amber Engine: Channel Manager https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a397b7bf9619a4c39c9c96a/1513716639372/20170411+AE+Manufacturer+Presentation.020.jpeg Amber Engine: Channel Manager - Add your Products test https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a3978ffe4966b5091bc8a7f/1513701476186/library.png Amber Engine: Channel Manager https://www.lauradenlinger.com/amber-engine-merchandising daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39ad63ec212dfab2e1ba25/1513729406059/20170411+AE+Retailer+Presentation.024.jpeg Amber Engine: Merchandising - Create kit/groups Shown to the left is how you would create a new SKU for your kit/group. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39add08165f5cacc4f51c9/1513729521573/20170411+AE+Retailer+Presentation.026.jpeg Amber Engine: Merchandising - Add/remove products We created a simple way to add or remove products to your already created kit/groups. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4aaf270852291b769f4e5e/1514843964313/Screen+Shot+2018-01-01+at+4.55.19+PM.png Amber Engine: Merchandising https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4aaf46652deacfabff126e/1514844072008/Screen+Shot+2018-01-01+at+4.55.42+PM.png Amber Engine: Merchandising https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39ad8c71c10b1cd4cd246c/1513729463249/20170411+AE+Retailer+Presentation.025.jpeg Amber Engine: Merchandising - Kit/groups attributes Once you create a kit/group, you can update all the product information for the set of SKUs you brought together. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a397f04e4966b92d40db35e/1513701476186/library.png Amber Engine: Merchandising https://www.lauradenlinger.com/amber-engine-manage-products daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39acd18165f5cacc4f2dc0/1513729277518/20170411+AE+Retailer+Presentation.021.jpeg Amber Engine: Manage Products - Personalize products In edit mode, a retailer is able to change that data by doing things such as enhancing the romance language and updating pricing. You'll notice that this section is now called "Master Copy," which is the Retailer's main copy of the updated content. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a988f8165f54918e655fc/1514838203909/05_24_16+Wireframes+and+User+Flows+Meeting.jpg Amber Engine: Manage Products - User flow & detail view iterations https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4a99aec83025f844a83c14/1514838540731/05_23_16+Product+Selection+User+Flow+Meeting.jpg Amber Engine: Manage Products - Product selection user flow https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39ac92652dea304909e156/1513729203547/20170411+AE+Retailer+Presentation.020.jpeg Amber Engine: Manage Products - Manage Products To the left is the product detail view that shows all the original data that a brand provides. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a397f7e53450a4b93cdf846/1513701476186/library.png Amber Engine: Manage Products https://www.lauradenlinger.com/amber-engine-brands daily 0.75 2018-01-03 https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4ab05571c10bd7b35769ec/1514844272099/Screen+Shot+2018-01-01+at+4.56.12+PM.png Amber Engine: Brands https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4ab084ec212ddd080cfa9b/1514844342856/Screen+Shot+2018-01-01+at+4.56.34+PM.png Amber Engine: Brands https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39abbae4966b2811dd9a79/1513728986214/20170411+AE+Retailer+Presentation.017.jpeg Amber Engine: Brands - Add Brands This section allows a retailer to view brands they are already connected with, as well as request access to additional brands. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a4ab03a652deacfabff36fa/1514844237010/Screen+Shot+2018-01-01+at+4.56.01+PM.png Amber Engine: Brands https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a39abebf9619a1f4525373e/1513729035891/20170411+AE+Retailer+Presentation.018.jpeg Amber Engine: Brands - Add SKUs Once connected to a brand, the retailer can then add products to their portal from the distributed list of products. https://static1.squarespace.com/static/5a1f064edc2b4abe34502f72/t/5a398019e4966b92d40deef0/1513701476186/library.png Amber Engine: Brands